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This brand was launched in the late 1990's by a group of dirt bike riding friends in Metal Mulisha gear who were competing to see who could do the best tricks. The brand quickly grew to become one of the most recognised and respected brands in action sports. The products this company makes speaks the language of non-conformity with its distinctive apparel that includes graphic t-shirts, jerseys, boardshorts, tanks, denim, fleece and accessories. This is a brand that encourages guys and girls to express their rebellious side and daring attitude.
Metal Mulisha continues to expand its horizons by launching new products in collaboration with major brands like Rock Star Energy and Etnies. Metal Mulisha has also partnered up with athletes including MMA fighters Jason MacDonald and Dan Henderson as well as with metal band Machine Head. This brand offers rad, in-your-face clothing that allows the wearer to show the world that he or she is anything but mainstream.